This is the coolest thing about having a mascot. Cameras are forever capturing their images out in the public. It's not uncommon for a mascot to show up on the 6pm news. You can't pay for this kind of additional advertising. 

It is also important to logo your character effectively so that when they are spotted everyone knows who it is.  As you can see the costumes that we have created for our clients pop up all over the place and we help to ensure that it happens regularly